The uncertainty about the escalation of the war, the expansion of the conflict to EU countries and the threat of discontinued energy supplies to Europe have heavily tarnished the investment attractiveness of the CEE region. Not to forget the ongoing disruptions of global supply chains, inflationary pressures unseen for decades and shortages of labor and skills in many sectors that have plagued businesses throughout the region.
At the same time, the EU is pushing the important green and digital transformation of the member states that just gathered momentum with the roll out of the EU Recovery and Resilience Facility. This raises the question if the war in Ukraine with its massive impact on European energy supplies and security is accelerating or reversing the development towards green energy. The focus of the Congress is on how Western multinational firms have been coping with this complexity of challenges. Many pressing operational issues have to be handled together with questions on fundamental strategic reorientations. These debates in the corporate groups and with the diverse stakeholders are mostly controversial and good solutions are hard to achieve.
Die Redaktion der Austrian Roadmap2050 verlost 6 Live und 6 Online Tickets für den 13. Grow East Congress. Die Verlosung verfährt nach dem first come, first serve Prinzip.
Schicken Sie einfach ein E-Mail an firstname.lastname@example.org und geben Sie an, ob Sie live vor Ort oder digital per Stream an dem Kongress teilnehmen wollen.
08.30-09.00 Registration online/WKO Conference Center
09.00-09.15 Welcome & Opening
Michael Otter, Director General, Advantage Austria
Overview of the Program
Manfred F. Berger, Partner of ICONIC Consulting & Founder of NEUSICHT Think Tank
09.15-09.40 Opening: Doing business in CEE in uncertain times – Arnold Schuh, Director, Competence Center for Emerging Markets & CEE, WU Vienna
09.40-10.40 Session 1: The Big Picture
Moderation: Manfred F. Berger, ICONIC/NEUSICHT
10.40-11.10 Coffee Break
11.10-12.10 Session 2: The Strategic Responses by Multinational Firms
12.10-12.50 Session 3: The Outlook for CEE and Rebuilding Ukraine
Moderation: Cosima Steiner, Advantage Austria
12.50-13.00 Summary and Outlook
The 13. Grow East Congress offers two options to attend:
The Grow East Congress is a project initiated and organized by Prof. Arnold Schuh, Director of the Competence Center for Emerging Markets & CEE at WU Vienna, and Dr. Manfred Berger, Partner of ICONIC Consulting & the Founder of Neusicht Think Tank. The Aussenwirtschaft Austria/Advantage Austria, the international arm of the WKO (Austrian Federal Economic Chamber), is our Congress partner.
The main goal of this Congress series that started in 2007 is to provide insights into the current developments in the emerging Europe and highlight the challenges that international and local firms face when expanding into and competing in CEE markets. In this way, we help profiling Vienna and Austria as a “knowledge-hub” in CEE business in the geographic centre of this region. GROW EAST offers a platform for the exchange of ideas and experiences between representatives of firms operating in CEE, academics and business students interested in the markets and economies of this region.